SnackShop is a desktop-first ordering site that helps guests skip long concession lines and choose food with less pressure.
Project duration: 1.5 weeks
Problem
Long concession lines add stress during busy events. Guests often feel rushed at the counter and do not have time to check ingredients, allergies, or menu options carefully.
Rushed orders lead to more mistakes, longer transactions, and a worse experience for both guests and staff.
Target Audience
Persona 1: The parent
Parents at amusement parks manage kids, timing, and budgets at once. Waiting in a long food line while supervising children is difficult.
Ordering ahead gives families time to review options and reduce stress before they reach the counter.
Persona 2: The independent guest with mobility issues
Guests with mobility challenges plan around walking distance, rest breaks, and accessibility. Long standing lines can interrupt the day or cut a visit short.
Advance ordering reduces wait time and helps them keep more independence while they enjoy the park.
Both audiences benefit from the same core solution: order ahead and skip the long lines.
Ideation Process
How do I keep ordering simple? Would users want a history of past snacks?
Sitemap focused on easy navigation.
Foundation
Homepage wireframe and mockup side by side.A light, playful palette chosen to feel fun and on-theme for a park visit.The name SnackShop is direct on purpose so the offer is clear right away.
SnackShop came from familiar theme-park moments: wanting a favorite snack without losing half the afternoon to a line. That memory shaped a product that feels fun and practical.
I chose a lively visual direction and kept the ordering flow simple, so the site feels fun without getting in the way.